Digital Marketing - Certificate
The Business Administration program offers certificates within the Master of Business Administration (MBA) curriculum. Each certificate offers a comprehensive overview of graduate-level business management principles, combining foundational coursework in Strategic Management, Digital Marketing, Healthcare Management, and Data Analytics.
Digital Marketing Certificate
| Code | Title | Credits |
|---|---|---|
| MBA 6000 | Management Essentials 1 | 3 |
| or MBA 6400 | Strategic Marketing-Building Value and Brand | |
| MBA 6850 | Digital Strategy and Planning | 3 |
| MBA 7120 | Search Engine Optimization and Marketing Analytics | 3 |
| MBA 7130 | Insights Driven Marketing | 3 |
| Total Credits | 12 | |
- 1
Students without previous business education will complete MBA 6000. Students with previous education will complete MBA 6400.