Integrated Marketing Communications - Certificate

The Integrated Marketing Communications (IMC) certificate includes five marketing courses in the MBA IMC concentration. Students may complete these courses in any order, which allows them greater flexibility. Students may transfer one (and only one) graduate level course from a regionally accredited institution towards the certificate. Please note, if the student has not taken a Marketing Management course at the graduate or undergraduate level from an accredited institution, he or she will also need to complete MBA 6400 Marketing Management before registering for one of the additional courses.

MBA 6410Creative Strategy and Process3
MBA 6720Digital Strategy and Storytelling3
MBA 6800Strategic Integrated Marketing Communications3
MBA 7120Social Intelligence3
MBA 7130Insights Driven Branding3
Total Credits15

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Integrated Marketing Communications Certificate