Integrated Marketing Communications - Certificate
The Integrated Marketing Communications (IMC) certificate includes five marketing courses in the MBA IMC concentration. Students may complete these courses in any order, which allows them greater flexibility. Students may transfer one (and only one) graduate level course from a regionally accredited institution towards the certificate. Please note, if the student has not taken a Marketing Management course at the graduate or undergraduate level from an accredited institution, he or she will also need to complete MBA 6400 Marketing Management before registering for one of the additional courses.
|MBA 6410||Creating Strategy||3|
|MBA 6720||Digital Strategy and Storytelling||3|
|MBA 6800||Strategic Integrated Marketing Communications||3|
|MBA 7120||Social Intelligence||3|
|MBA 7130||Insights Driven Branding||3|
Federal Gainful Employment Disclosure Requirement for Certificates
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