Fashion Merchandising - BA, BS

The St. Kate's fashion merchandising major prepares students for a career in the fashion and apparel industry as it relates to fashion merchandising. In addition to taking major-related courses, students will complete a business administration minor and take relevant courses in art and communications. Students will study environmental and social justice issues and sustainability in fashion and apparel, valuable knowledge for any student's future career because eco-fashion and a focus on human rights in manufacturing are growing trends among consumers. In classes, students discuss fair trade practices, workers' rights, upcycling, and sourcing local products and materials.

Students will be prepared for careers in wholesale and retail aspects of fashion including merchandise coordinator, manufacturer's representative, product developer, business analyst, buyer, visual merchandiser, stylist, personal shopper and retail manager. Students can take advantage of the opportunity to study for a semester or year at the Fashion Institute of Technology, London College of Fashion, Acadia Fashion Institute in Florence or other approved study-abroad programs.

Students may want to participate in 10- to 21-day off-campus study courses in New York City, London/Paris/Florence, India or other locations. On these trips, they will experience first-hand discussions with fashion designers, trend and color forecasters, costume designers for Broadway or the London Theater, fashion magazine editors, buyers, textile wholesalers and manufacturers. Students also will attend fashion exhibitions and view collections at major museums.

See also: Apparel Design

This major is offered in the College for Women only.

Curriculum

Prerequisite Course
FASH 1000Introduction to Fashion Careers2
Total Credits2
FASH 2050Textiles with Lab4
FASH 2100Apparel Construction and Analysis4
FASH 2150WSociocultural Aspects of Dress4
FASH 3000History of Dress4
FASH 3150Aesthetics and Trends4
FASH 4571Internship Practicum1
FASH 4603Internship3
MRCH 3200Technical Garment Analysis4
MRCH 3300Non-Store Retailing4
MRCH 3450Visual Merchandising4
MRCH 3850Retail Math4
MRCH 4200Buying and Sourcing4
Select one of the following:4
Directing: Event Production
MRCH 4400
Product Development
Total Credits48
Required Supporting Courses (minimum grade of C- required)
ART 2250Art and Technology4
COMM 1030Speaking to Lead and Influence4
Select one of the following:4
Statistical Analysis for Decision Making (recommended)
Biostatistics
Statistical Methods in Psychology
Statistical Analysis with Corequisite
Statistical Analysis
Total Credits12

Required Business Minor1

ACCT 2112Financial Accounting I2
ACCT 2130Managerial Accounting4
BUSI 2012Business Analytics2
MGMT 2400Principles of Management4
MKTG 2302Introduction to Marketing2
or SALE 2332 Introduction to Selling
Select eight credits from: 28
Business Finance
Financial Accounting II
Advanced Finance
Advanced Finance
Legal Environment of Business
Business Law - Contracts
Leadership, Effective Teams and Change Management 3
Foundations for Personal and Team Leadership
Managing a Diverse Workforce
Integrated Marketing Communications
Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)
Buyer Behavior and Market Research
Strategic Marketing 3
Marketing Management
Introduction to Selling
Professional Sales: Customer Centered Selling
Total Credits22
1

May be replaced with another minor with departmental approval.

2

Students are advised to check the prerequisites for these courses prior to making their selections

3

 MBA courses are only available to students admitted to the MBA articulation program.  See the MBA section of the Graduate Catalog for details.

Fashion merchandising majors satisfy the Writing Requirement for Majors by completing FASH 2150W Sociocultural Aspects of Dress. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing intensive courses (CORE 1000W The Reflective Woman or CORE 2000W The Reflective Woman, CORE 3990W Global Search for Justice, and one other writing intensive course in this or another department).