Marketing - Minor

Curriculum

Available in the College for Women and the College for Adults1

BUSI 2012Business Analytics2
MKTG 2302Introduction to Marketing2
MKTG 2350WIntegrated Marketing Communications4
MKTG 3350Buyer Behavior and Market Research4
MKTG 4300Strategic Marketing4
Select 2-4 additional credits from the following:2-4
Global Business
Business Practicum
Business Practicum
Writing for Digital Age
Health Promotion Planning and Management
Web Design
Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)
Omnichannel Retail
Introduction to Selling
Professional Sales: Customer Centered Selling 1
Customer Intelligence 1
Total Credits18-20