Marketing - BA, BS
Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master key concepts in marketing such as determining which target markets organizations can best serve, and deciding upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, digital and social media marketing, service marketing, and marketing ethics. Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, as well as many other career paths.
The marketing major is available to students enrolled in the College for Women and the College for Adults.
This major is offered in the College for Women and the College for Adults.
|ACCT 3202||Business Finance||2|
|ACCT 3212||Advanced Finance||2|
|BUSI 2012||Business Analytics||2|
|BUSI 2502||Global Business||2|
|BUSI 2652||Legal Environment of Business||2|
|BUSI 3652||Business Law - Contracts||2|
|BUSI 4800||Business Portfolio||0|
|MGMT 2400||Principles of Management||4|
|MKTG 2350W||Integrated Marketing Communications||4|
|MKTG 2302||Introduction to Marketing||2|
|MKTG 3350||Buyer Behavior and Market Research||4|
|MKTG 4300||Strategic Marketing 1||4|
|or MBA 6400||Marketing Management|
|Choose a minimum of six credits from:||6|
or BUSI 4753
or BUSI 4754
|Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)|
|Introduction to Selling|
|Professional Sales: Customer Centered Selling|
3000 or 4000 level elective with approval of advisor
MBA elective through articulation with approval of advisor 1
|Required Supporting Courses - minimum of C- grade required|
|ACCT 2112||Financial Accounting I||2|
|ACCT 2130||Managerial Accounting||4|
|ECON 2610||Principles of Microeconomics||4|
|ECON 2620||Principles of Macroeconomics||4|
|Select one course from:||4|
|Statistical Analysis for the Social Sciences|
|Statistical Analysis for Decision Making|
|Statistical Methods in Psychology|
|Statistical Analysis with Corequisite|
MBA courses may be applied to major requirements if the student is admitted to the articulation program. See the MBA section of the University's Graduate Catalog for details about articulation. Note: the MBA classes are worth three credits each.
All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.
The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than September 30 for December graduation or February 15 for May graduation.
For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.
Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 2350W Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses (CORE 1000W The Reflective Woman or CORE 2000W The Reflective Woman, CORE 3990W Global Search for Justice and another writing-intensive course in this or another department).