Marketing - BA, BS

Program Description

Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master key concepts in marketing such as determining which target markets organizations can best serve, and deciding upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, digital and social media marketing, service marketing, and marketing ethics. Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, as well as many other career paths.

The marketing major is available to students enrolled in the College for Women and the College for Adults.

This major is offered in the College for Women and the College for Adults.

Curriculum

Major Courses
ACCT 2212Business Finance2
ACCT 3212Advanced Finance2
BUSI 2012Business Analytics2
BUSI 2502Global Business2
BUSI 2652Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
MGMT 2400Principles of Management4
MKTG 2350WIntegrated Marketing Communications4
MKTG 2302Introduction to Marketing2
MKTG 3350Buyer Behavior and Market Research4
MKTG 4300Strategic Marketing4
or MBA 6400 Marketing Management
Choose a minimum of six credits from:6
Business Practicum
Business Practicum
Business Practicum
Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)
Introduction to Selling
Professional Sales: Customer Centered Selling
3000 or 4000 level elective with approval of advisor
MBA elective through articulation with approval of advisor
Total Credits36
Required Supporting Courses - minimum of C- grade required
ACCT 2112Financial Accounting I2
ACCT 2130Managerial Accounting4
ECON 2610Principles of Microeconomics4
ECON 2620Principles of Macroeconomics4
Select one course from:4
Statistical Analysis for the Social Sciences
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis with Corequisite
Statistical Analysis
Total Credits18

Business Portfolio

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than September 30 for December graduation or February 15 for May graduation.

For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.

Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 2350W Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses (CORE 1000W The Reflective Woman or CORE 2000W The Reflective Woman, CORE 3990W Global Search for Justice and another writing-intensive course in this or another department).