Marketing and Digital Strategy - BS

Program Description

Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master the core concepts of marketing, emphasizing the elements of the marketing mix, target markets and consumer behavior, which are necessary to create effective marketing plans. Topics include product and service development, pricing strategies, supplier and distribution channels, promotional strategies, social media marketing and communication, and marketing research. Students will also explore how marketers assess the ethical implications of marketing decisions on consumers, organizations, and society as a whole. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small.  Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, marketing analytics, as well as many other career paths.

The marketing major is available to students enrolled in the College for Women and the College for Adults.

This major is offered in the College for Women.

Curriculum

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MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.

Business Portfolio

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.

For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.

Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective Woman, CORE 3990W Global Search for Justice CORE 3990W Global Search for Justice , and another writing-intensive course in this or another department).

This major is offered in the College for Adults.

Curriculum

¹

MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.

Business Portfolio

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.

For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.

Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective Woman, CORE 3990W Global Search for Justice, and another writing-intensive course in this or another department).

The marketing and digital strategy major is offered both fully online asynchronous and full online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

ASYNC ONLINE Option:

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Taken during J-Term

The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

ASYNC ONLINE Option:

¹

Taken during J-Term

The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

ASYNC ONLINE Option:

¹

Taken during J-Term