Fashion Merchandising - BA, BS

The St. Kate's fashion merchandising major prepares students for a dynamic career to lead in the fashion and apparel industry. Students study merchandising strategies at the U.S. and global retail spectrum at a multichannel level including, store, digital, and catalog. In addition to taking major-related courses, students will complete a business administration minor and take relevant courses in art, communications, and data analytics. Students may choose an alternative minor in consultation with the professors. Students will study environmental and social justice issues and sustainability in fashion and apparel, valuable knowledge for any student's future career because Eco-fashion and a focus on human rights in manufacturing are essential for consumers and the fashion industry. In classes, students discuss fair trade practices, workers' rights, up-cycling, and sustainable design, and sourcing ethically. It is all about the triple bottom line-People, Planet, and Profit.

Students will be prepared for careers in wholesale and retail aspects of fashion including merchandise coordinator, manufacturer's representative, product developer, business analyst, buyer, visual merchandiser, stylist, personal shopper, and retail manager. A required internship and real-world course projects provide hands-on rich experiences. Students can take advantage of the opportunity to study for a semester or year at the Fashion Institute of Technology, London College of Fashion, Acadia Fashion Institute in Florence, or other approved study-abroad programs.

Students may want to participate in 10- to 21-day off-campus study courses in London/Paris/Florence, Hong Kong/China, India, or other locations. On these trips, they will experience first-hand discussions with fashion designers, trend and color forecasters, costume designers for Broadway or the London Theater, fashion magazine editors, buyers, textile wholesalers, and manufacturers. Students also will attend fashion exhibitions and view collections at major museums and global sustainability.

See also: Fashion Design

This major is offered in the College for Women only.

Curriculum

Prerequisite Course
FASH 1000Introduction to Fashion Careers2
Total Credits2
FASH 2050Textiles with Lab4
FASH 2100Apparel Construction and Analysis4
FASH 2150WSociocultural Aspects of Dress4
FASH 3000History of Dress4
FASH 3150Trend Forecasting and Analysis4
FASH 4571Internship Practicum1
FASH 4603Internship3
MRCH 3200Technical Garment Analysis4
MRCH 3300Omnichannel Retail4
MRCH 3450Visual Merchandising4
MRCH 4200Global Sourcing4
MRCH 4850Retail Buying4
DSCI 1000Introduction to Data Visualization or MRCH 4400 Sustainable Product Development4
Total Credits48
Required Supporting Courses (minimum grade of C- required)
APPD 2500Fashion Illustration and Portfolio Development4
or ART 2250 Art and Technology
COMM 1030Speaking to Lead and Influence4
Select one of the following:4
Statistical Analysis for Decision Making (recommended)
Biostatistics
Statistical Methods in Psychology
Statistical Analysis with Corequisite
Statistical Analysis
Total Credits12

Required Business Minor1

ACCT 2110Financial Accounting4
ACCT 2130Managerial Accounting4
BUSI 2012Business Analytics2
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
MKTG 2302Introduction to Marketing2
or SALE 2332 Introduction to Selling
Select eight credits from: 28
Business Finance
Advanced Finance
Legal Environment of Business
Business Law - Contracts
Leadership, Effective Teams and Change Management 3
Foundations for Personal and Team Leadership
Managing Within a Diverse Workforce
Integrated Marketing Communications
Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)
Buyer Behavior and Market Research
Strategic Marketing 3
Marketing Management
Introduction to Selling
Professional Sales: Customer Centered Selling
Total Credits24

Fashion merchandising majors satisfy the Writing Requirement for Majors by completing FASH 2150W Sociocultural Aspects of Dress. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses (CORE 1000W The Reflective Woman or CORE 2000W The Reflective Woman, CORE 3990W Global Search for Justice, and one other writing-intensive course in this or another department).

This major is offered in the College for Women only.

Curriculum

Prerequisite Course
FASH 1000Introduction to Fashion Careers2
Total Credits2
FASH 2050Textiles with Lab4
FASH 2100Apparel Construction and Analysis4
FASH 2150WSociocultural Aspects of Dress4
FASH 3000History of Dress4
FASH 3150Trend Forecasting and Analysis4
FASH 4571Internship Practicum1
FASH 4603Internship3
MRCH 3200Technical Garment Analysis4
MRCH 3300Omnichannel Retail4
MRCH 3450Visual Merchandising4
MRCH 4200Global Sourcing4
MRCH 4850Retail Buying4
DSCI 1000Introduction to Data Visualization or MRCH 4400 Sustainable Product Development4
Total Credits48
Required Supporting Courses (minimum grade of C- required)
APPD 2500Fashion Illustration and Portfolio Development4
or ART 2250 Art and Technology
COMM 1030Speaking to Lead and Influence4
Select one of the following:4
Statistical Analysis for Decision Making (recommended)
Biostatistics
Statistical Methods in Psychology
Statistical Analysis with Corequisite
Statistical Analysis
Total Credits12

Required Business Minor1

ACCT 2110Financial Accounting4
ACCT 2130Managerial Accounting4
BUSI 2012Business Analytics2
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
MKTG 2302Introduction to Marketing2
or SALE 2332 Introduction to Selling
Select eight credits from: 28
Business Finance
Advanced Finance
BUSI 3642
The Legal Environment of Business
Business Law - Contracts
Leadership, Effective Teams, and Change Management 3
Foundations for Personal and Team Leadership
Managing Within a Diverse Workforce
MKTG 3250W
Integrated Marketing Communications
Interactive Marketing: Social Networks, Multi-Media and SEO (Search Engine Optimization)
Buyer Behavior and Market Research
Strategic Marketing 3
Marketing Management
Introduction to Selling
Professional Sales: Customer Centered Selling
Total Credits24

Fashion merchandising majors satisfy the Writing Requirement for Majors by completing FASH 2150W Sociocultural Aspects of Dress. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses (CORE 1000W The Reflective Woman or CORE 2000W The Reflective Woman, CORE 3990W Global Search for Justice, and one other writing-intensive course in this or another department).