Marketing - Minor

Curriculum

Available in the College for Women and the College for Adults1

BUSI 2012Business Analytics2
MKTG 2302Introduction to Marketing2
MKTG 3250WDigital Integrated Marketing Communications4
MKTG 3350Market Research and Analytics4
MKTG 4300Strategic Marketing4
Select 2-4 additional credits from the following:2-4
Global Business
Business Practicum
Business Practicum
Writing for Digital Age
Health Promotion Planning and Management
Digital Interactive Marketing Strategy
Omnichannel Retail
Introduction to Selling
Professional Sales: Customer Centered Selling
Customer Intelligence
Total Credits18-20
1

Several courses require prerequisites and/or permission of the instructor. Some courses are only offered in the College for Women. Students should develop their minor plan in conjunction with their advisor.