Marketing and Digital Strategy - BS

Program Description

Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master the core concepts of marketing, emphasizing the elements of the marketing mix, target markets and consumer behavior, which are necessary to create effective marketing plans. Topics include product and service development, pricing strategies, supplier and distribution channels, promotional strategies, social media marketing and communication, and marketing research. Students will also explore how marketers assess the ethical implications of marketing decisions on consumers, organizations, and society as a whole. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small.  Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, marketing analytics, as well as many other career paths.

The marketing major is available to students enrolled in the College for Women and the College for Adults.

This major is offered in the College for Women.

Curriculum

Major Courses
ACCT 3202Business Finance2
BUSI 2012Business Analytics2
BUSI 3502Global Business2
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
LEAD 2202Leadership and Influence2
MKTG 2025Intro to Digital Marketing2
MKTG 2035Social Media Marketing2
MGMT 2402Principles of Management2
MKTG 2302Introduction to Marketing2
MKTG 3250WDigital Integrated Marketing Communications4
MKTG 4300Strategic Marketing4
SALE 2332Introduction to Selling2
MKTG 3320Digital Interactive Marketing Strategy2
MKTG 3342 Consumer Behavior and Experience
MKTG 3350Market Research and Analytics4
Total Credits36
Required Supporting Courses - minimum of C- grade required
ECON 2610Principles of Microeconomics4
ECON 2620Principles of Macroeconomics4
ECON 1080Statistical Analysis for the Social Sciences4
or ECON 1090 Statistical Analysis for Decision Making
ACCT 2110Financial Accounting4
ACCT 2130Managerial Accounting4
Total Credits20
1

MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.

Business Portfolio

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.

For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.

Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective WomanCORE 3990W Global Search for Justice CORE 3990W Global Search for Justice , and another writing-intensive course in this or another department).

This major is offered in the College for Adults.

Curriculum

Major Courses
ACCT 3202Business Finance2
BUSI 2012Business Analytics2
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
MKTG 2025Intro to Digital Marketing2
MKTG 2035Social Media Marketing2
MKTG 2302Introduction to Marketing2
MKTG 3250WDigital Integrated Marketing Communications4
MKTG 3320Digital Interactive Marketing Strategy2
MKTG 3350Market Research and Analytics4
MKTG 4300Strategic Marketing4
Total Credits32
Required Supporting Courses - minimum of C- grade required
ACCT 2110Financial Accounting4
ACCT 2130Managerial Accounting4
BUSI 3502Global Business2
ECON 1090Statistical Analysis for Decision Making4
or STAT 1090 Statistical Analysis
or PSYC 1090 Statistical Methods in Psychology
ECON 2610Principles of Microeconomics4
Total Credits18
1

MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.

Business Portfolio

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.

For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.

Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective WomanCORE 3990W Global Search for Justice, and another writing-intensive course in this or another department).

Fall Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Spring Term
BUSI 2012Business Analytics2
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Fall Term
MKTG 3250WDigital Integrated Marketing Communications4
Spring Term
ACCT 2110Financial Accounting4
Fall Term
ACCT 2130Managerial Accounting4
ECON 2610Principles of Microeconomics4
MKTG 3350Market Research and Analytics4
Spring Term
ACCT 3202Business Finance2
ECON 2620Principles of Macroeconomics4
Fall Term
MKTG 4300Strategic Marketing4
Spring Term
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
Total Credits48

The marketing and digital strategy major is offered both fully online asynchronous and full online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

Fall Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Spring Term
BUSI 2012Business Analytics2
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Fall Term
MKTG 3250WDigital Integrated Marketing Communications4
Spring Term
ACCT 2110Financial Accounting4
ECON 2610Principles of Microeconomics4
Summer Term
Elective course4
Fall Term
ACCT 2130Managerial Accounting4
MKTG 4300Strategic Marketing4
Spring Term
ACCT 3202Business Finance2
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
MKTG 3350Market Research and Analytics4
Total Credits48

ASYNC ONLINE Option:

Fall Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Spring Term
BUSI 2012Business Analytics 12
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Fall Term
ACCT 2110Financial Accounting4
MKTG 3250WDigital Integrated Marketing Communications4
Spring Term
ACCT 2130Managerial Accounting4
ECON 2610Principles of Microeconomics4
Summer Term
Elective course4
Fall Term
ACCT 3202Business Finance2
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
Spring Term
BUSI 4800Business Portfolio0
MKTG 3350Market Research and Analytics4
MKTG 4300Strategic Marketing4
Total Credits48
1

Taken during J-Term

The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

Spring Term
BUSI 2012Business Analytics2
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Fall Term
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Select from one:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Spring Term
ACCT 2110Financial Accounting4
MKTG 3250WDigital Integrated Marketing Communications4
MKTG 3350Market Research and Analytics4
Summer Term
Elective course4
Fall Term
ACCT 2130Managerial Accounting4
MKTG 4300Strategic Marketing4
Spring Term
ACCT 3202Business Finance2
ECON 2610Principles of Microeconomics4
Fall Term
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
BUSI 4800Business Portfolio0
Total Credits48

ASYNC ONLINE Option:

Spring Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Fall Term
ACCT 2110Financial Accounting4
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Spring Term
ACCT 2130Managerial Accounting4
BUSI 2012Business Analytics 12
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Summer Term
Elective course4
Fall Term
ACCT 3202Business Finance2
MKTG 3250WDigital Integrated Marketing Communications4
Spring Term
ECON 2610Principles of Microeconomics4
Fall Term
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
Spring Term
MKTG 3350Market Research and Analytics4
MKTG 4300Strategic Marketing4
BUSI 4800Business Portfolio0
Total Credits48
1

Taken during J-Term

The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.

SYNC ONLINE Option:

Summer Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Fall Term
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Spring Term
ACCT 2110Financial Accounting4
BUSI 2012Business Analytics2
MKTG 3250WDigital Integrated Marketing Communications4
Summer Term
Elective course4
Fall Term
ACCT 2130Managerial Accounting4
MKTG 4300Strategic Marketing4
Spring Term
ACCT 3202Business Finance2
ECON 2610Principles of Microeconomics4
Fall Term
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
Spring Term
BUSI 4800Business Portfolio0
MKTG 3350Market Research and Analytics4
Total Credits48

ASYNC ONLINE Option:

Summer Term
LEAD 2202Leadership and Influence2
MGMT 2402Principles of Management2
Fall Term
ACCT 2110Financial Accounting4
BUSI 3502Global Business2
MKTG 2302Introduction to Marketing2
Spring Term
ACCT 2130Managerial Accounting4
BUSI 2012Business Analytics 12
Select one from:4
Statistical Analysis for Decision Making
Statistical Methods in Psychology
Statistical Analysis
Summer Term
Elective course4
Fall Term
ACCT 3202Business Finance2
MKTG 3250WDigital Integrated Marketing Communications4
Spring Term
ECON 2610Principles of Microeconomics4
Fall Term
BUSI 3642The Legal Environment of Business2
BUSI 3652Business Law - Contracts2
Spring Term
BUSI 4800Business Portfolio0
MKTG 3350Market Research and Analytics4
MKTG 4300Strategic Marketing4
Total Credits48
1

Taken during J-Term