Marketing and Digital Strategy - BS
Program Description
Marketing is all about identifying consumer needs/wants and then translating this knowledge into insights that drive business decisions. Students majoring in marketing master the core concepts of marketing, emphasizing the elements of the marketing mix, target markets and consumer behavior, which are necessary to create effective marketing plans. Topics include product and service development, pricing strategies, supplier and distribution channels, promotional strategies, social media marketing and communication, and marketing research. Students will also explore how marketers assess the ethical implications of marketing decisions on consumers, organizations, and society as a whole. A degree in marketing provides graduates with the skills and knowledge for successful marketing careers in for-profit and non-profit organizations, both large and small. Students working toward a major in marketing are encouraged to develop hands-on experience in the business world by participating in one or more marketing internships. Opportunities for graduates include positions in sales and marketing, market research, advertising, public relations, digital and social media marketing, marketing analytics, as well as many other career paths.
The marketing major is available to students enrolled in the College for Women and the College for Adults.
This major is offered in the College for Women.
Curriculum
| Code | Title | Credits |
|---|---|---|
| Major Courses | ||
| ACCT 3202 | Business Finance | 2 |
| BUSI 2012 | Business Analytics | 2 |
| BUSI 3502 | Global Business | 2 |
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| BUSI 4800 | Business Portfolio | 0 |
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| MKTG 2025 | Intro to Digital Marketing | 2 |
| MKTG 2035 | Social Media Marketing | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| SALE 2332 | Introduction to Selling | 2 |
| MKTG 3320 | Digital Interactive Marketing Strategy | 2 |
| MKTG 3342 | Consumer Behavior and Experience | 2 |
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Total Credits | 38 | |
| Code | Title | Credits |
|---|---|---|
| Required Supporting Courses - minimum of C- grade required | ||
| ACCT 2110 | Financial Accounting | 4 |
| ACCT 2130 | Managerial Accounting | 4 |
| ECON 1080 | Statistical Analysis for the Social Sciences | 4 |
| or ECON 1090 | Statistical Analysis for Decision Making | |
| or STAT 1090 | Statistical Analysis | |
| ECON 2610 | Principles of Microeconomics | 4 |
| ECON 2620 | Principles of Macroeconomics | 4 |
| Total Credits | 20 | |
- 1
MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.
Business Portfolio
All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.
The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.
For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.
Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective Woman, CORE 3990W Global Search for Justice CORE 3990W Global Search for Justice , and another writing-intensive course in this or another department).
This major is offered in the College for Adults.
Curriculum
| Code | Title | Credits |
|---|---|---|
| Major Courses | ||
| ACCT 3202 | Business Finance | 2 |
| BUSI 2012 | Business Analytics | 2 |
| BUSI 3502 | Global Business | 2 |
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| BUSI 4800 | Business Portfolio | 0 |
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| MKTG 2025 | Intro to Digital Marketing | 2 |
| MKTG 2035 | Social Media Marketing | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| MKTG 3320 | Digital Interactive Marketing Strategy | 2 |
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Total Credits | 34 | |
| Code | Title | Credits |
|---|---|---|
| Required Supporting Courses - minimum of C- grade required | ||
| ACCT 2110 | Financial Accounting | 4 |
| ACCT 2130 | Managerial Accounting | 4 |
| ECON 1090 | Statistical Analysis for Decision Making | 4 |
| or STAT 1090 | Statistical Analysis | |
| or PSYC 1090 | Statistical Methods in Psychology | |
| ECON 2610 | Principles of Microeconomics | 4 |
| Total Credits | 16 | |
- 1
MBA courses may be applied to major requirements if the student is admitted to the program that allows seniors to take MBA courses. See the MBA section of the University's Graduate Catalog for details. Note: the MBA classes are worth three credits each.
Business Portfolio
All majors are required to complete a business portfolio. The portfolio is the vehicle that enables students to integrate the life skills and knowledge they bring with them and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows students to validate their experiences at St. Catherine University.
The portfolio is cumulative in nature; most aspects are completed as part of course work. Students must present the portfolio to their advisor no later than the week of September 15-22 for December graduation or the week of February 15-22 for May graduation.
For specific portfolio (BUSI 4800 Business Portfolio) requirements, please refer to the Professional Portfolio Handbook.
Marketing majors satisfy the Writing Requirement for Majors by completing MKTG 3250W Digital Integrated Marketing Communications. They complete the Liberal Arts and Sciences Core Writing Requirement with three other writing-intensive courses CORE 1000W The Reflective Woman, CORE 3990W Global Search for Justice, and another writing-intensive course in this or another department).
| Code | Title | Credits |
|---|---|---|
| Fall Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Spring Term | ||
| BUSI 2012 | Business Analytics | 2 |
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Fall Term | ||
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Spring Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| Fall Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| ECON 2610 | Principles of Microeconomics | 4 |
| MKTG 3350 | Market Research and Analytics | 4 |
| Spring Term | ||
| ACCT 3202 | Business Finance | 2 |
| ECON 2620 | Principles of Macroeconomics | 4 |
| Fall Term | ||
| MKTG 4300 | Strategic Marketing | 4 |
| Spring Term | ||
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| BUSI 4800 | Business Portfolio | 0 |
| Total Credits | 48 | |
The marketing and digital strategy major is offered both fully online asynchronous and full online with synchronous options. Both options are displayed below.
SYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Fall Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Spring Term | ||
| BUSI 2012 | Business Analytics | 2 |
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Fall Term | ||
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Spring Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| ECON 2610 | Principles of Microeconomics | 4 |
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Spring Term | ||
| ACCT 3202 | Business Finance | 2 |
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| BUSI 4800 | Business Portfolio | 0 |
| MKTG 3350 | Market Research and Analytics | 4 |
| Total Credits | 48 | |
ASYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Fall Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Spring Term | ||
| BUSI 2012 | Business Analytics 1 | 2 |
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Fall Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Spring Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| ECON 2610 | Principles of Microeconomics | 4 |
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 3202 | Business Finance | 2 |
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| Spring Term | ||
| BUSI 4800 | Business Portfolio | 0 |
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Total Credits | 48 | |
- 1
Taken during J-Term
The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.
SYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Spring Term | ||
| BUSI 2012 | Business Analytics | 2 |
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Fall Term | ||
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Select from one: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Spring Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| MKTG 3350 | Market Research and Analytics | 4 |
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Spring Term | ||
| ACCT 3202 | Business Finance | 2 |
| ECON 2610 | Principles of Microeconomics | 4 |
| Fall Term | ||
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| BUSI 4800 | Business Portfolio | 0 |
| Total Credits | 48 | |
ASYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Spring Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Fall Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Spring Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| BUSI 2012 | Business Analytics 1 | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 3202 | Business Finance | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Spring Term | ||
| ECON 2610 | Principles of Microeconomics | 4 |
| Fall Term | ||
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| Spring Term | ||
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| BUSI 4800 | Business Portfolio | 0 |
| Total Credits | 48 | |
- 1
Taken during J-Term
The marketing and digital strategy major is offered both fully online asynchronous and fully online with synchronous options. Both options are displayed below.
SYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Summer Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Fall Term | ||
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Spring Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| BUSI 2012 | Business Analytics | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Spring Term | ||
| ACCT 3202 | Business Finance | 2 |
| ECON 2610 | Principles of Microeconomics | 4 |
| Fall Term | ||
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| Spring Term | ||
| BUSI 4800 | Business Portfolio | 0 |
| MKTG 3350 | Market Research and Analytics | 4 |
| Total Credits | 48 | |
ASYNC ONLINE Option:
| Code | Title | Credits |
|---|---|---|
| Summer Term | ||
| LEAD 2202 | Leadership and Influence | 2 |
| MGMT 2402 | Principles of Management | 2 |
| Fall Term | ||
| ACCT 2110 | Financial Accounting | 4 |
| BUSI 3502 | Global Business | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| Spring Term | ||
| ACCT 2130 | Managerial Accounting | 4 |
| BUSI 2012 | Business Analytics 1 | 2 |
| Select one from: | 4 | |
| Statistical Analysis for Decision Making | ||
| Statistical Methods in Psychology | ||
| Statistical Analysis | ||
| Summer Term | ||
| Elective course | 4 | |
| Fall Term | ||
| ACCT 3202 | Business Finance | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| Spring Term | ||
| ECON 2610 | Principles of Microeconomics | 4 |
| Fall Term | ||
| BUSI 3642 | The Legal Environment of Business | 2 |
| BUSI 3652 | Business Law - Contracts | 2 |
| Spring Term | ||
| BUSI 4800 | Business Portfolio | 0 |
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Total Credits | 48 | |
- 1
Taken during J-Term