Marketing - Minor
Curriculum
Available in the College for Women and the College for Adults1
| Code | Title | Credits |
|---|---|---|
| BUSI 2012 | Business Analytics | 2 |
| MKTG 2302 | Introduction to Marketing | 2 |
| MKTG 3250W | Digital Integrated Marketing Communications | 4 |
| MKTG 3350 | Market Research and Analytics | 4 |
| MKTG 4300 | Strategic Marketing | 4 |
| Select 2-4 additional credits from the following: | 2-4 | |
| Global Business | ||
| Business Practicum | ||
| Writing for Digital Age | ||
| Health Promotion Planning and Management | ||
| Digital Interactive Marketing Strategy | ||
| Omnichannel Retail | ||
| Introduction to Selling | ||
| Professional Sales: Customer Centered Selling | ||
| Customer Intelligence | ||
| Total Credits | 18-20 | |
- 1
Several courses require prerequisites and/or permission of the instructor. Some courses are only offered in the College for Women. Students should develop their minor plan in conjunction with their advisor.